This very contemporary wide sans serif font is the creation of German designer Jochen Schuss.
Can't you just see Aspirin used almost everywhere for advertising that is designed to target the young and their leisure pursuits? Everything from music to sports such as skiing and snow boarding will be the domain of this new and exciting typeface.
The construction of the font forms is regulation capital and lowercase forms and a set of numerals which somewhat surprisingly are non ranging or "old style" as they are often called.
However there is nothing old style about ITC Aspirin because its bold geometric overtones soft stroke endings and muted hexagonal feature on many of the curved letterforms renders it most futuristic.