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ITC Verkehr font


ITC Verkehr

ITC Verkehr font $32.00 buy the font Fonts for download: ITC Verkehr

About ITC Verkehr

Mott Jordan was struck by a hand-lettered sign that gave the illusion that the letterforms were "top-heavy" and got narrower toward the baseline.

Perhaps the ink flow lightened as the markers went down the paper.

The intriguing effect inspired Jordan's design for ITC Verkehr.

A stylized sans serif face based loosely on Grotesque No.

9, ITC Verkehr is particularly effective at large sizes.

Jordan envisions creative uses of the face like a movie poster where a color blend would follow the narrowing shapes of the letters.

 

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